Intercultural Aspects of Global Competition
Intercultural Aspects of Global Competition

Summary/Abstract: Culture is perhaps the most determining feature of both individuals and the society. The respect of intercultural aspects is the key factor of global competition. Culture, especially the Western one, colours the process of globalization. International communication, globalization and culture have a significant impact on contemporary movements (events). The modern world is defined by cultural pluralism. Cultures define every social community and epitomize the production of sense in every society, thus essentially determining social relations. The strong impact of culture irrefutably exists in all spheres of society. It is difficult to define the nature of culture. At the same time, it allows for the definition to be broad enough. We must not observe culture only as a form. It is the spirit that often breaks the form and simultaneously provides its growth and amelioration. Religion, as the main part of culture, represents the foundation for different believes, ideas, behaviours, motivation for work, thus becoming one of the most important elements of understanding human society. It is this kind of cultural diversity that creates the need for intercultural communication. The assumption that humans are a universal category does not implicit our mutual understanding, i.e. that we understand others correctly and that others understand us. Therefore there is an increasing demand for intercultural communication which develops, facilitates and enriches human communication. This is of special importance in the era of globalization, when we live in multicultural environments and societies.

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