GROWTH CHALLENGES AND OPPORTUNITIES FOR MSMEs IN BULGARIA
GROWTH CHALLENGES AND OPPORTUNITIES FOR MSMEs IN BULGARIA
Author(s): Ivaylo IlievSubject(s): Economy, National Economy, Business Economy / Management, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: business; management; challenges; MSMEs
Summary/Abstract: Micro, small, and medium enterprises (MSMEs) are frequently established in Bulgaria. They face many unique challenges from all business perspectives: management, finance, marketing, human resources, etc. While MSMEs have certain advantages, the challenges they face are quite different from the ones medium and large companies experience. This article used a mixed-method research design to determine the key challenges of MSMEs in Bulgaria. To overcome their challenges, MSMEs should rely on their main advantages – flexibility, adaptation, and resilience.
Journal: Journal of Management Sciences and Applications (JOMSA)
- Issue Year: 3/2024
- Issue No: 1
- Page Range: 34-41
- Page Count: 8
- Language: English
