From Online Forums to Societal Insights: Mapping Bulgarian Science Dialogue Through Birth Cohorts, Social Class, Trust, and Beliefs
From Online Forums to Societal Insights: Mapping Bulgarian Science Dialogue Through Birth Cohorts, Social Class, Trust, and Beliefs

Summary/Abstract: This study employs an innovative approach to untangle the intricate web of science dialogue in Bulgarian online forums, providing insights into the societal patterns that influence these discussions. Using advanced topic modelling techniques, we meticulously map the dominant topics that emerge from Bulgarian online forum discussions, revealing how science is intertwined with the everyday lives and interests of the population. Our research extends beyond the digital domain a representative survey to explore the socio-demographic nuances of the individuals involved in these science conversations. By categorising participants according to their birth cohort, we explore generational perspectives on science. Similarly, we dissect the discourse through the prism of social class, describing how education, income, and occupation shape engagement in scientific dialogue. Trust in institutions emerges as a key axis in our analysis, shedding light on how different levels of trust in societal structures influence the nature and tone of scientific discussions. We also explore the ideological underpinnings of these conversations, examining how personal beliefs and values steer the discourse in different directions. Through a comparative analysis using pseudo-R-squared values, we delineate the explanatory power of each factor – birth cohorts, social class, trust in institutions, and beliefs providing a nuanced understanding of the forces that animate science dialogue in Bulgarian online forums. Our findings not only provide a detailed view of the current state of science communication in Bulgaria but also illuminate the broader societal dynamics at play. By linking online discussions on science with demographic realities, this study contributes valuable insights into the complex interplay between science communication, public engagement, and societal factors, paving the way for informed strategies to promote a more enlightened and inclusive science discourse in Bulgaria.

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