СПРАВЯНЕ С ПРЕТОВАРВАНЕТО С ИНФОРМАЦИЯ КАТО ПОТРЕБИТЕЛИ И КАТО МАРКЕТОЛОЗИ
COPING WITH INFORMATION OVERLOAD AS CONSUMERS AND AS MARKETERS

Summary/Abstract: This research focuses on information overload and its implications on consumers and marketing in the contemporary digital world. The authors conducted a survey among the academic community, including students and professors. The results emphasize the importance of clarifying the problems that marketers can address through communication and providing high-quality content personalized to the needs of consumers. The article analyzes the relationships between education, age, and the ability to cope with information overload, as well as methods for verifying information.

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