Destination Image: Literature Review
Destination Image: Literature Review
Author(s): Desislava Poleganova, Marina RaykovaSubject(s): Economy, Business Economy / Management, Tourism, Human Resources in Economy
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: destination image; tourist destination; literature review; tourist brand; destination perception.
Summary/Abstract: Tourism is one of the most important sectors in world economy. In order to be competitive and attract tourists and income, destinations need a positive image. It must be the result of joint efforts of authorities, local population, tourism professionals, and scientists. This paper provides a review of scientific publications in the field of destination image for the period 2003–2024, focusing mainly on the research from the last decade.
Journal: Социално-икономически анализи
- Issue Year: 16/2024
- Issue No: 1
- Page Range: 31-38
- Page Count: 8
- Language: English
