MODELE MATEMATICE ÎN MARKETINGUL PRODUSELOR AGROALIMENTARE
MATHEMATICAL MODELS IN AGRI-FOOD PRODUCT MARKETING

Summary/Abstract: Mathematical modeling and marketing system optimization have nowadays a great variety of mathematical and non-mathematical models, many of them computer assisted, which can be utilized in agro-food marketing, by carefully considering the agro-food branch and the agro-food marketing specific. This paper gives details on mathematical models applied in agro-food marketing for: the study of consumer behavior, product competition, evaluation of the individual average consumption, and long-term sales forecasting.

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