Modele statistice în marketingul produselor agroalimentare
Statistical Models in Agro-Food Product Marketing

Summary/Abstract: Statistical modelling and marketing system optimization have nowadays a great variety of statistical models, many of them computer assisted, which can be utilized in agro-food marketing, by carefully considering the agro-food branch and the agro-food marketing specific. This paper gives details on statistical models applied in agro-food marketing for: the study of market segmentation, market share forecasting, and survey on the consumer behaviour

• Details
• Contents