THE IMPACT OF TOURIST EXPERIENCE AND SATISFACTION ON REVISIT INTENTION ON THE EXAMPLE OF POLISH TOURISTS IN CROATIA
THE IMPACT OF TOURIST EXPERIENCE AND SATISFACTION ON REVISIT INTENTION ON THE EXAMPLE OF POLISH TOURISTS IN CROATIA

Summary/Abstract: Motives: To enhance the management of tourism destinations and foster lasting relationships between destinations and tourists, the components contributing to tourist satisfaction should be comprehensively analyzed across diverse social groups. Aim: It was assumed that the satisfaction derived from a tour affects tourists’ intention to revisit a given destination. The main goal of the study was to examine the factors that shape satisfaction and to identify the most significant factors across various tourist groups.Results: The study involved a survey of 822 Polish tourists visiting Croatia. Based on the results of the cluster analysis, the respondents were divided into three groups according to their opinions on the attributes of Croatia. The variables affecting revisit intention were analyzed with the use of a logistic regression model of the entire sample, taking into account the three clusters. The analysis revealed that high levels of customer satisfaction had a positive inf luence on revisit intention in the entire sample. The study also demonstrated that the number of visits to Croatia was the least important factor.

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