ULOGA SOCIJALNOG PODUZETNIŠTVA U RASTU GOSPODARSTVA DRŽAVA ZAPADNOG BALKANA
THE ROLE OF SOCIAL ENTREPRENEURSHIP IN GROWTH THE ECONOMY OF THE WESTERN BALKANS

Summary/Abstract: Social entrepreneurship represents an innovative approach to business that is based on solving social problems and needs, while achieving economic sustainability. In the last few decades, this model of entrepreneurship has become increasingly important in the global context, contributing to the development of the economy of many countries. Given that the countries of the Western Balkans(Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, Serbia) are characterized by low economic development, this concept is considered as a significant driver of the local economy. Social entrepreneurship has significant potential to contribute to the development of a country's economy through creating jobs, encouraging innovation, promoting social inclusion and attracting investments. Although facing numerous challenges, the support of the state, investors and the community can enable social enterprises to reach their full potential. Through examples of successful social enterprises, we can see how innovative approaches to solving social problems can lead to sustainable economic development and improvement of the quality of life in the community. This paper analyzes the importance of social entrepreneurship for the development of the economy of the Western Balkan countries, investigating its various aspects and examples from practice

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