Internet i erotyka. Portal erotyczny Datezone.com w perspektywie teorii kultywacji Gerbnera
Internet and erotic. Erotic portal Datezone.com in the perspective of Gerber’s cultivation theory

Summary/Abstract: This study is an introduction to research on the relationship between new media and behaviors related to sexuality. The subject of the research was the erotic portal Datezone, presented from the media perspective of the cultivation theory of the American researcher George Gerbner. The case study uses the method of observation, analysis and criticism of sources, and content analysis. The article answers the questions: 1) What is the content of Datezone?, 2) who are the users of the portal and 3) what are the distinctive features of erotic portals. The analysis showed that Datezone is a more time-intensive website than Onet. The work may open discussions on other aspects of the functioning of new media in the sexual space.

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