Лингвоимагология: истоки и перспективы нового направления
Linguistic imagology: origin and prospects of the new field of research

Summary/Abstract: The article considers linguistic imagology as a new direction in linguistic research that meets the requirements of science: it has its own object (the image of a people or a country in the linguistic consciousness of another people), a subject (primarily – assessment and its verbalization, as well as more specific categories – precedent phenomena, symbols, etc.), method. Linguoimagological research is based on the material of letters, travel notes, journalism, fiction. Theoretical significance of linguistic imagology is seen in the development of its two main directions – descriptive and comparative. Its practical value lies in facilitating of communication of speakers of different languages and cultures. Certain attention is paid to the origins of linguistic imagology: the opposition of the auto-image of “the self” and the image of “the other”, the further development of this opposition (wandering, traveling). Linguistic imagology has been developing for ten-fifteen years on the basis of imagology (a field of comparative literature) with the use of the data of linguistic culturology, cognitive linguistics, and intercultural communication. The prospects of linguistic imagology are practically immense, since every nation at any period of its development is worthy of a certain image created in the linguistic consciousness of the nations.

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