BILLBOARD AND STREET DISPLAYS IN ADVERTISING ECONOMY. CASE STUDY: THE LOCAL ELECTION CAMPAIGN IN ARAD
BILLBOARD AND STREET DISPLAYS IN ADVERTISING ECONOMY. CASE STUDY: THE LOCAL ELECTION CAMPAIGN IN ARAD
Author(s): Carmen NeamțuSubject(s): Governance, Political psychology, Politics and communication, Politics and society, Theory of Communication
Published by: Editura Arhipelag XXI
Keywords: ads tipology; billboards; street displays; political campaign in Arad;
Summary/Abstract: The work aims to distinguish billboards and street displays in the context of advertising typology, differentiating between the terms ‘publicity’ and ‘advertisement,’ and reviewing the main types of existing advertisements based on the medium they appear on. The study examines how politicians and their political parties present themselves to the voters in Arad during the 2024 electoral year, using outdoor advertising during the pre-campaign period. The examples collected from Arad have appeared between March 1st and June 7th, 2024, capturing the local electoral moment. Eight candidates are competing for the mayor’s seat in Arad: Leontin Aslău (AUR), Attila Csaba Veres (UDMR), Ilie Cheșa (PSD), Călin Laurențiu Bibarș (PNL), Bogdan Lăbășan (SOS), Cristian Aurel Galea (AD), Adrian Wiener (ADU-USR) and Dănuț Tudor Cotuna (PULS).
Journal: Journal of Romanian Literary Studies
- Issue Year: 2024
- Issue No: 37
- Page Range: 24-36
- Page Count: 13
- Language: Romanian
