Современная гемеронимия Беларуси: стратегии, тактики медианоминации
Hemeronymy of Belarus in the light of communicative strategies and tactics
Author(s): Liydmila GoduykoSubject(s): Language studies, Language and Literature Studies, Media studies, Communication studies, Theory of Communication, Philology
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: hemeronym; communicative strategy; communicative tactics; language marker
Summary/Abstract: The article is devoted to nomination strategies of Belarusian mass media. The strategies of informing, target audience determination and self-presentation are seen as the main. For each, a set of communicative tactics, linguistic means and methods of implementation are established.
Journal: Проблемы когнитивного и функционального описания русского и болгарского языков
- Issue Year: 15/2021
- Issue No: 2
- Page Range: 86-109
- Page Count: 24
- Language: Russian
