Jak bingują Polacy? Binge watching przed pandemią i w czasie jej trwania – badania reprezentatywne
How do Poles binge-watch? Binge-watching before and during the pandemic – a representative study
Author(s): Anna Jupowicz-Ginalska, Małgorzata Kisilowska-Szurmińska, Łukasz SzurmińskiSubject(s): Media studies, Social Informatics, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
Keywords: media consumer survey; representative study - Poland; binge-watching; media consumption;
Summary/Abstract: Binge-watching is a relatively new form of consuming media content, which has found a permanent place in the set of viewers’ media consumption behaviours. The aim of this project was to identify the scale and diversity of binge-watching among Polish Internet users. The study was conducted using the quantitative method (CAWI) on a representative group of Polish Internet users in two cycles – in 2020 and 2021. The respondents were asked, for example, whether they binge-watched, and if they did, what they watched and whether the pandemic had an impact on their behaviour as viewers. The results indicate the scale of binge-watching, the preferred types of content and the potential impact of the pandemic on the behaviour under study. Thus, the first full, representative picture of binge-watching among Polish Internet users was obtained
Journal: Media – Kultura – Komunikacja Społeczna
- Issue Year: 20/2024
- Issue No: 1
- Page Range: 9-19
- Page Count: 11
- Language: Polish
