UPRAVLJANJE LOGISTIČKIM STANDARDIMA U CILJU POVEĆANJA TRŽIŠNE KONKURENTNOSTI ORGANIZACIJE
MANAGING LOGISTICS STANDARDS TO INCREASE THE MARKET COMPETITIVENESS OF THE ORGANIZATION

Summary/Abstract: By implementing the standardization of logistics services, modern organizations strive to reduce the cost of circulating inefficient services and improve overall efficiency, thereby aiding overall economic growth. The aim of this paper is to show how logistics standardization affects the development of corporate market competitiveness. First, the standardization of logistics services significantly promotes the corporate tendency to establish a long-term market position. Also, the standardization of logistics functions aims to mitigate financial fluctuations and accelerate organizational growth. And finally, the understanding of the globalization of business relations in the context of business logistics should show how traditional logistics functions have shifted towards modern trends. This paper also presents the role of logistics standardization in promoting corporate mechanisms in the context of restructuring operations aimed at increasing the adaptive capacity of the organization and its further distribution of services in different markets

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