Marketing of an Archaeological Site by Public Institutions /on the Example of Perperikon/
Marketing of an Archaeological Site by Public Institutions /on the Example of Perperikon/
Author(s): Tsanko StefanovSubject(s): Economy, Museology & Heritage Studies, Library and Information Science, Marketing / Advertising, Tourism
Published by: Институт за знание, наука и иновации ЕООД
Keywords: marketing; tourism; public institutions
Summary/Abstract: The article examines the involvement of public institutions in marketing activities related to the tourist offer and that is the main subject. The object of the article is a specific archaeological site of national importance in Bulgaria - Perperikon.
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2023
- Issue No: 4
- Page Range: 266-268
- Page Count: 3
- Language: English
