Recipe for success: cooking and food in business metaphors
Recipe for success: cooking and food in business metaphors
Author(s): Adina NicolaeSubject(s): Language and Literature Studies
Published by: Editura Universităţii din Bucureşti
Keywords: cognitive semantics; business; food metaphors
Summary/Abstract: The article sets out to disclose the range of applications and implications of the business media metaphors that draw on the more familiar cognitive domain related to food and cooking. The conclusions rely on a corpus-based approach, while the theoretical framework is provided by cognitive semantics.
Journal: Bucharest Working Papers in Linguistics
- Issue Year: 2007
- Issue No: 2
- Page Range: 96-104
- Page Count: 8
- Language: English