Turkey’s Soft Power towards Serbia: Implications for the Security and Stability in the Region
Turkey’s Soft Power towards Serbia: Implications for the Security and Stability in the Region

Summary/Abstract: The purpose of this article is to analyze Turkish softpower towards Serbia in the 21st century. Froma methodological point of view, this article is basedon quantitative and qualitative research methods.In addition, the study uses content analysis, in-cluding newspaper articles, archival documents andother statements by individual politicians and in-tellectuals. The results of this research indicate thatTurkey has established several public diplomacyinstitutions to influence Serbian public opinion,such as the Turkish Cooperation and CoordinationAgency (TIKA), Diyanet, and the Yunus Emre In-stitute (YEI). Turkey has strengthened its influencein Serbia and other Balkan countries through theiractivities. It has significantly improved the image ofTurkey and Turks in Serbia. It has also increased thepopularity of the Turkish president in the region.On the other hand, such a policy strengthensstability in the Balkans and reduces conflicts be-tween Serbs and Muslims in the Balkans, which isimportant for regional security.

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