Маркетинг в изкуствата у нас – развитие и иновации през последните 5 години. Прилагане на маркетингови инструменти от културните оператори
Marketing in the arts in our country – development and innovation in the last 5 years. Implementation of marketing tools by cultural operators
Author(s): Stoyo TinkovSubject(s): Theatre, Dance, Performing Arts, Fine Arts / Performing Arts, Music, Sociology of Art
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: Marketing; Marketing in arts; content marketing; modern marketing tools; marketing in artorganizations
Summary/Abstract: In the second decade of the XXI century, marketing in the arts in our country and around the world took a giant leap, along with all kinds of digital tools, that are used to promote all types of activities, products and services of cultural institutes. In the article, the reader will find how marketing in the field of arts is developing around the world and what are the problems that relate to marketing in the arts in our country. The most popular marketing tools that apply to factor art organizations are described and the audience engagement they have been aiming for all the past years is explained.
Journal: Международна научна конференция Наука, образование и иновации в областта на изкуството
- Issue Year: 4/2023
- Issue No: 2
- Page Range: 87-100
- Page Count: 14
- Language: Bulgarian
