Присъствие на културните институти в дигитална среда. Проблеми, които артмениджърите срещат при управлението на дигиталните маркетингови инструменти.
Presence of cultural institutes in a digital environment. Issues art managers face in managing digital marketing tools.

Summary/Abstract: The presence of the cultural sector in a digital environment in 2023 is much more than imperative, it is not subject to controversy and it is mandatory if we want the cultural institutes in our country to continue their existence and fulfill their mission and goals. Adequate attitude towards the rapid digitization and the current presence in the digital environment, however, remain in the background for some of the cultural institutions and for a large part of the active art managers in our country. This article will briefly reveal what are the most common mistakes that managers in cultural institutes make regarding the presence in a digital environment and what problems they face in terms of their work.

• Details
• Contents