ARTIFICIAL INTELLIGENCE AND SMES GROWTH IN ANAMBRA STATE, NIGERIA
ARTIFICIAL INTELLIGENCE AND SMES GROWTH IN ANAMBRA STATE, NIGERIA
Author(s): Chukwuemeka-Onuzulike NKECHI, Ndubuisi-Okolo PURITY, Amaka Elizabeth AgbataSubject(s): Media studies, Business Economy / Management
Published by: Editura Fundaţiei România de Mâine
Keywords: SMEs; Artificial Intelligence; Business Growth; Business Model Design; Anambra State
Summary/Abstract: The means and the process of doing business have been revolutionized globally and deploying Artificial Intelligence has unlocked significant opportunities that would transform the business model design of SMEs. The need for artificial intelligence in SMEs with favorable technology increases the ease of doing business and encourages efficiency and effectiveness while impacting positively on the productivity outcome. The study dwells on the effect of artificial intelligence on SME Growth in Anambra State. A survey research design was adopted in the study. A population of 50 SME operators was randomly selected, which equally served as the sample size for the study. A structured questionnaire was the major instrument used for data collection in the study. Regression analysis was used to test the formulated hypotheses. The result revealed that the 21% change in the control variables BMD in SMEs is a result of the double effect of the artificial intelligence being experienced by the SMEs, this shows a positive and strong relationship between the variables and concludes that artificial intelligence has a significant influence on the business model design of SMEs in Anambra State. We recommended that SME operators need to adopt artificial intelligence as a working tool in their business operations because it increases efficiency, and effectiveness and reduces the cost of doing business which ultimately and positively affects productivity in the long run.
Journal: Journal of Communication and Behavioural Sciences
- Issue Year: 5/2024
- Issue No: 1
- Page Range: 55-66
- Page Count: 12
- Language: English
- Content File-PDF