VISUAL COMMUNICATION AND DESIGN. CONVERTING THE IMAGE INTO A MESSAGE: „LIPOVA. INFINITE. LONG AGO.”
VISUAL COMMUNICATION AND DESIGN. CONVERTING THE IMAGE INTO A MESSAGE: „LIPOVA. INFINITE. LONG AGO.”

Summary/Abstract: We live in a globalized world where long distances are no longer an obstacle to travel, and the global market has become omnipresent. Amid the multitude of mass-produced items, tradition and authenticity have returned to the forefront, with local characteristics gradually reclaiming a leading position in consumer choices. The inclusion of local attributes in a product is increasingly valued, with visual communication and product design playing a crucial role in creating authenticity and conveying the identity of a culture into the economy and tourism. The presence of authentic elements in cultural products leads to the creation of sought-after, appreciated, and unique items, contributing to the growth and development of the entire community. In this regard, visual communication plays a very important role, and developing graphic design solutions for an area with potential to attract tourists is a necessity. This paper presents the process of developing graphic design solutions necessary for the promotion campaign of the Lipova area, in Arad County, starting from the research phase and ending with the final products: brochure, leaflet, flyer, poster.

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