Teorii ale efectelor mass-media în comunicarea politică. Concepte de referinţă
Theories on the Mass Media Effects in Political Communication. Reference Concepts

Author(s): Mihaela Ozarchevici
Subject(s): Communication studies
Published by: Trivent Publishing
Keywords: communication; effects of communication; stages in the evolution of communication; political communication
Summary/Abstract: This research started from existing debates in the literature regarding the beginning of communication, mass communication and political communication as scientific disciplines, all three areas having a common object of increased interest in researching the effects of the media. One of the main streams in defining political communication focused on researching media deals with the attitudes of politicians and their behavior during and outside election campaigns. Research on mass communication and political communication has become almost synonymous with concerns about the effects of the media.

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