Zrównoważony rozwój w branży kosmetycznej: świadomość i praktyki gabinetów kosmetycznych w Tarnowie
Sustainable development in the beauty industry: awareness and practices of beauty salons in Tarnów

Summary/Abstract: Purpose of the research: The aim was to show how beauty salons in Tarnów implement the princi‑ples of sustainable development and what the preferences and awareness of salon owners and employees areregarding ecological products. The research was conducted using an online survey that was sent to over 110beauty service points in Tarnów. Results: Over half of the respondents had heard about the ideas of sustainabledevelopment, but only 7% were well acquainted with its principles in the beauty industry. Most of the surveyedsalons declared the use of organic cosmetics, mainly due to customer demand. The main obstacles to the useof organic cosmetics are higher purchase prices and access to good quality organic cosmetics. More than halfof beauty salons take steps to reduce plastic use, and electricity and water consumption. Conclusions: Beautysalons in Tarnów implement the principles of sustainable development, but they still encounter barriers suchas high costs and the limited availability of ecological products. Most owners and employees are aware ofthe importance of these principles and take action to protect the environment, but there is a need for furthereducation and support regarding the availability and prices of ecological cosmetics.

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