SOCIO-CULTURAL DETERMINANTS OF ENTREPRENEURIAL BEHAVIOR IN KANO, NIGERIA
SOCIO-CULTURAL DETERMINANTS OF ENTREPRENEURIAL BEHAVIOR IN KANO, NIGERIA

Summary/Abstract: This study examines socio-cultural determinants of entrepreneurial behavior in Kano, Nigeria. The population of study consists of entrepreneurs in Kano, Nigeria. The city of Kano was divided into different strata which consists of Local Government Areas, Wards and Streets. Stratified random sampling technique was used to select sample elements across different strata. Copies of questionnaire were administered to elicit information from respondents. The data collected were analyzed using frequency distribution, percentage and Pearson product moment correlation (PPMC). The result of the study established a strong positive correlation between family background and business ownership (r = 0.993054), and between religion and business innovation (r = 0.992256). Family background, religion, age, sex, education among others were confirmed as determinants of entrepreneurial behavior in Kano, Nigeria. The study therefore recommends the need for proper orientation among different families on the importance of entrepreneurship. Religious organizations are also advised to put more efforts in giving hard work a pride of place in their sermons.

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