Bezwolna i okrutna – konstruowanie obrazu kobiety i kobiecości przez użytkowników hasztagu „przegryw” na portalu Wykop.pl
Miserable and Cruel – Construction of the Image of a Woman and Femininity by Users of the Hashtag “Loser” on the Wykop.pl Portal

Summary/Abstract: The article is based on an analysis of content posted by selected users ofthe Wykop.pl website under the hashtag “loser”. This hashtag gathers young hetero-sexual men who consider themselves unfi t for society and losers in life. The biggestsource of their frustration is the non-existence of their sex life – they cannot fi ndfemale partners for sexual or romantic relationships despite their clear desire to doso. The “losers” (as they call themselves) make the lack of a woman the main axisof their identity, therefore this text focuses on how her character is constructed andhow she acts with the diff erent types (“alpha male”, “beta ATM”, “loser”) into whichusers divide men. The “losers” (as they call themselves) make the lack of a womanthe main axis of their identity, therefore this text focuses on how her character isconstructed and how she ranks against the diff erent types (“alpha male”, “beta ATM”,“loser”) into which users divide men. The analysis also focuses on the nature of thepseudo-biological language used on hashtags and how their narratives make visibletheir perceived repulsion towards women. Attention was also paid to issues of lowerclass membership in users’ statements, which may indicate that this membershipis the source of the social movement of losers and their aspirations for conserva-tive revolution. Ruth Wodak’s critical discourse analysis was the main tool used toconduct the analysis

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