ПУБЛИКИ И ПОСЕТИТЕЛИ В ПОСТКОВИД МУЗЕЙ – ОТ ИДЕНТИФИЦИРАНЕ КЪМ СЪУЧАСТИЕ
AUDIENCES AND VISITORS IN A POST-COVID MUSEUM – FROM IDENTIFICATION TO PARTICIPATORY

Summary/Abstract: The text examines the results of a study on the audiences of the museum in Rousse, Bulgaria. The research helps to understand their attitudes and reactions during their actual stay in a museum environment. The information collected will be used to shape the repertoire policies of the cultural institute and to establish lasting relationships with visitors. During the museum events in 2023, the attitude of the museum audiences to the proposed initiatives was observed – exhibitions, concerts, public lectures and presentations, scientific forums, events with free entry, nights at the museum. Surveys were used to gather user opinion. They aim to define the approaches to interacting with audiences and the activities to be planned in the future to best meet people’s expectations. The current research was undertaken to identify changes in the postcovid situation and to derive workable models to benefit the museum in its future event planning activities. To a large extent, the proposed conclusions are valid for most of the Bulgarian museums, as well as the proposed work models, which include the participation of audiences in the activities of the museums.

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