Валоризация на гастрономическото наследство в граничния регион България – Северна Македония
Valorisation of the Gastronomic Heritage in the Border Region of Bulgaria and North Macedonia

Summary/Abstract: Gastronomic heritage, as an intangible heritage, is gaining more and more recognition as a potential for the development of alternative tourism products that authentically present the culture of a given place. Through the flavours that are specific only to the place where the gastronomic product originates from, people attempt to make available to the tourist what has been handed down as a legacy to descendants. The gastronomic heritage in the border region of Bulgaria and North Macedonia is rich but insufficiently explored and hardly used for the purposes of sustainable tourism development. The purpose of this paper is to propose a model for the valorisation of the gastronomic heritage, giving examples of its valorisation within the considered region. The research is desk research and is based on content analysis of restaurant websites in the two regions under consideration.

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