Platformy streamingowe i ich wpływ na lokalny rynek audiowizualny
Streaming Platforms and Their Impact on the Local Audiovisual Market

Summary/Abstract: The article focuses on outlining the potential direction of research on the Polish audiovisual market in the face ofits platformization. The aim is to analyze and problematize the contexts of cooperation between an independent,local production company and a global platform in the film production process. It is an attempt to capture thecharacteristics of this cooperation by juxtaposing general industry practices with work culture, standards andrules specific to selected platforms and the long-term effect in the form of a potential impact on the diversificationof production and its content. The outlined issues will be analyzed on the basis of industrial reflexivity based oncooperation with Netflix and HBO Max, collected using the method of partially structured in-depth interviews.

• Details
• Contents