News Design and the Audience
News Design and the Audience

Summary/Abstract: This paper aims to analyze the relationship between news design, focusing mainly on daily publications, and the audience which it addresses. The study approaches the problem from an interdisciplinary standpoint, from an economical perspective, more specifically marketing, as well as from a social and cultural perspective, through semiotic analyses, and, not lastly, from a graphical perspective. These domains all meet on the common grounds of communication and specifically journalism. In the first part of the paper the problem is theoretically outlined and later, the theory is the applied in case studies which comparatively analyze two publications that target opposite ends of the market (Cotidianul and Libertatea).

• Details
• Contents