Иновативни подходи към ценообразуването на B2B пазарите при инфлационен натиск
Innovative Approaches to Pricing in B2B Markets Amidst Inflationary Pressures

Summary/Abstract: Inflation presents significant challenges for businesses in the B2B sector, necessitating a comprehensive reevaluation of pricing strategies to maintain profitability and strengthen customer relationships. This article examines innovative pricing approaches that can be effectively applied in response to inflationary pressures, highlighting the critical need for companies to move away from traditional, historical data-driven pricing models and adopt more dynamic, customer-centric approaches. The role of advanced analytics and technology is foundational to the successful implementation of these strategies, providing insights into customer preferences and price sensitivity, thus facilitating informed decision-making

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