Digital Pricing Transformation & Pricing Technology
Digital Pricing Transformation & Pricing Technology

Author(s): Bilyana Ivanova
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Pricing models; Digital revolution; Pricing technology; B2B markets
Summary/Abstract: This paper explores key trends in B2B pricing within the realm of digital technologies. The focus is on how pricing strategies in B2B markets evolve in response to digital transformation, especially in the context of contemporary trends such as the ongoing digital revolution. The discussion delves into the intersection of pricing and artificial intelligence, examining how AI technologies impact B2B pricing models. The research aims to provide insights into the intricate relationship between digital advancements and the transformation of pricing strategies in B2B sectors. Furthermore, this paper commences with a literature review and case study analysis to discern the impact of digital technologies on pricing models. Next, historical data and economic indicators are scrutinized to understand how businesses navigate pricing challenges during digital transformation. Lastly, the paper investigates the dynamics of pricing technology and its adoption in B2B markets in the digital age.

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