Фрагментарен анализ на дейността на търговските вериги за бързооборотни потребителски стоки в България
Fragment Analysis Of Trade Chain Activity For Fast Moving Consumer Goods In Bulgaria

Summary/Abstract: The research focuses on the study and analysis of retail chains in the FMCG sector in Bulgaria. The set of theoretical and empirical data determines the characteristics of trade chains as well as of the FMCG they offer. In this framework, it is conducted empirical research and comparative analysis of trade with fast moving consumer goods based on the example of two of the leading retail chains in Bulgaria. The study is based on the method of determining the growth rate, the methods of comparison, induction and deduction and so forth. The results achieved during the research allow the formulation of conclusions representing the development of the two studied trade chains, resonating on the general dynamics of changes in the sector of fast moving consumer goods.

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