ИЗСЛЕДВАНЕ НА ИЗБОРА НА ТЪРГОВСКИ ФОРМАТ И МОДЕЛИТЕ НА ПАЗАРУВАНЕ НА БЪРЗООБОРОТНИ СТОКИ
INVESTIGATING RETAIL FORMAT CHOICE AND SHOPPING PATTERNS OF FMCG

Author(s): Tonya Petrusheva
Subject(s): Economy, Business Economy / Management
Published by: Икономически университет - Варна
Keywords: retail formats; FMCG; consumer behavior; shopping patterns
Summary/Abstract: The variety of retail formats operating in the FMCG market motivates consumers to change their shopping patterns. Consumers are determining what type of retail formats to shop in and are looking to continually expand options. In today's environment, purchasing decisions are increasingly influenced by the development of digital technologies and the Internet, which requires a corresponding display of flexibility on the part of retailers. The main goal of the present development is to analyze the behavior of consumers when choosing retail formats offering fast-moving goods, and on this basis to determine more significant patterns of shopping, as well as to formulate corresponding conclusions. The performed literature review presupposes a characterization of consumer shopping patterns when choosing a retail format. This framework presents empirical data about consumers and their shopping habits. The achieved research results allow the highlighting of some main trends in consumer behavior when purchasing fast-moving consumer goods.

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