THE IMPACT OF SUSTAINABLE FASHION ON THE CONSUMER BEHAVIOUR OF PEOPLE UNDER 45
THE IMPACT OF SUSTAINABLE FASHION ON THE CONSUMER BEHAVIOUR OF PEOPLE UNDER 45
Author(s): Petra Gundová, Filip Smutný, Viktória VolovskaSubject(s): Energy and Environmental Studies, Marketing / Advertising, Socio-Economic Research, Green Transformation
Published by: Editura Universității Agora
Keywords: customer behavior; fashion industry; people under 45 years old; Slovak sustainable fashion; sustainable fashion;
Summary/Abstract: Sustainable fashion is a trend that is bound to become a key pillar of the future of industry and society. The current situation of fashion represents a complex and evergrowing problem with significantly negative impacts on the environment, as well as society. The presented paper is focused on a sustainable fashion in Slovakia and its influence on consumer behavior. The aim of the paper is to identify consumer attitudes towards fashion sustainability based on the results of a questionnaire survey (197 questionnaires are analyzed). The subject of the research was a sample of people under 45 years old. Based on the obtained results, recommendations were proposed that could help to develop a sustainable trend and reduce negative environmental consequences.
Journal: Agora International Journal of Economical Sciences
- Issue Year: 18/2024
- Issue No: 2
- Page Range: 100-112
- Page Count: 13
- Language: English
