Медийната музика в предметното поле на етномузикологията
Media Music in the Object Area of Ethnomusicology

Summary/Abstract: The aim of this article is to bring the object media music in the theoretical frames of musicology and ethnomusicology after the conclusion that the research of the music in the media is fragmentary and nonsystematic in the Bulgarian social sciences. The study begins with analysis of theoretical and terminological frameworks: concepts, meanings, approaches. The main part of the work is dedicated to the relation music in the media – ethnomusicology: the music in the media as a new branch of ethnomusicology, ethnomusicological approaches to the media music. Instead of conclusions the article shows perspectives about Bulgarian readings: musicology and medialogy, pop music and folk music studies, music and minorities, distant field work, music industry, anthropological studies of media music doers and audience, correlation between field work, research and teaching.

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