Зурнаджийската музика в музикалната индустрия
The Zurna Music in Music Industry

Summary/Abstract: This text (dedicated to the jubilee Ilia Manolov – the ethnomusicologist, who has devoted a major part of his research attention to zurna music as part of the traditional instrumental music in Southwestern Bulgaria) traces out the presence of the Bulgarian zurna music (with parallels on the Balkans) in music industry. In the field of zurna instrumental practice, are outlined some core transformation processes of 20th century traditional music and the key role of media and cultural-industrial formats in them, classified into three periods. Recorded zurna music from the first half of the twentieth century in Bulgarian record industry means more Balkan urban chalgia than local idioms of peasant and monoethnic Bulgarian. During the period of Socialist Bulgaria (1944–1989) the zurna music is part of the media image for rural folk tradition – recorded was only Bulgarian folk music, part of the presentation of the so-called “authentic folklore”. The number of zurna music recordings has increased after 1989, the music has been included in stylistically diverse music projects – commercial ethnopop, Macedonian folk and original song, music shows, ethnojazz, albums with informative character and recordings from the field work of researchers, Romani projects of the non-governmental (NGO) sector. In the conclusion are made parallels with similar editions of zurna music from/on the Balkans (Macedonia, Serbia, Greece, Turkey).

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