HONEY MARKET IN THE REPUBLIC OF CROATIA: CHALLENGES AND PERSPECTIVES OF SMALL PRODUCERS – CASE STUDY
HONEY MARKET IN THE REPUBLIC OF CROATIA: CHALLENGES AND PERSPECTIVES OF SMALL PRODUCERS – CASE STUDY

Summary/Abstract: This paper analyzes the current state of the honey market in Croatia, with an emphasis on the challenges and perspectives faced by small producers. Beekeeping stands out as an important branch of Croatian agriculture and economy, with an emphasis on honey as an important natural and ecological product with a rich tradition. The case study is based on interviews with the leaders of 8 associations, represented by 374 beekeepers from VukovarSrijem County, of which 262 own a registered Family Farm. The research conducted through the SWOT analysis reveals strengths such as high quality honey and biodiversity, weaknesses that include lack of finance for modernization and difficulties in product placement, while opportunities include growth in demand for organic products and export opportunities. The threats include cheap honey imports and climate change. Based on the research results, strategies are proposed to improve the position of small producers, including better organization, brand development, the use of modern technologies and marketing strategies, with the importance of state support and education for sustainable honey production.

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