IMPORTANCE OF FACEBOOK IN DIGITAL MARKETING
IMPORTANCE OF FACEBOOK IN DIGITAL MARKETING

Summary/Abstract: With more people exploring social networking sites, Facebook has become one of the prime online sources for marketing your business. People learn more about products, organizations, artists and world events through it. By creating Facebook business pages, it offers a distinctive marketing opportunity for businesses. Facebook pages can be created and promoted easily. When it comes to marketing of your business, Feedback is of vital importance. It helps you to understand what are the customer’s expectations and their buying behavior. This in turn helps you to market your business in a perfect way. Facebook provides brand exposure to a potentially new audience, which then helps your business to position themselves in better and unique ways. This work introduces the framework of this technology and the reasons for its creation, explaining how to use this technology can improve efficiency in finance and the economy, as it is the new form of business.

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