HAYAL VE GERÇEKLİĞİN TÜKETİLDİĞİ VE ÜRETİLDİĞİ YERLER OLARAK ALIŞVERİŞ MERKEZLERİ
SHOPPING MALLS AS PLACES WHERE IMAGINATION AND REALITY CONSUMED AND PRODUCED

Summary/Abstract: The changes in social, economic and political life affect the style of self expression of the individuals in public sphere. With the capitalist system, the manners of interaction and relations of an individual in public sphere are well organized and reformed. The consumption culture has highly converted the individual’s such activities like work, entertainment, shopping and having rest in daily activities. Shopping malls have great effects in this conversion of the individual’s activities in different fields. The recent increase in the number of shopping malls not only reformed the shopping manners of consumers or the consumption activities, but also enable individuals belonging to different social classes meet at the same public sphere and socialize. Moreover, they reconstruct their social selves and their identities with the attractive physical structures of shopping malls, different architectural qualities and popular spaces and shops appealing to every one. This article aims to present the socio – economic profiles of the consumers using three different shopping malls in three different quarters of Denizli. The sample of this research constitutes 300 consumers using Forum Çamlık, Teras Park and Sümer Park shopping malls. The questionnaire is applied to the sample group and the relation between the versions are analyzed with the chi-square test.

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