Short Supply Chains - a New Paradigm of Agricultural Marketing
Short Supply Chains - a New Paradigm of Agricultural Marketing

Summary/Abstract: Short supply chains are a new approach to agricultural marketing, responding to the challenges posed by globalization and the complexity of traditional supply chains, and changing the way agrarian producers market their products and interact with consumers. This article explores the impact of short-supply chains on agricultural marketing, and the study results show that short-supply chains offer multiple advantages, including increased transparency, reduced costs, and stronger relationships between producers and consumers. The research presents a case study to highlight the trends and potential of this model in agricultural marketing. The findings highlight the need for a wider integration of short supply chains in agrarian marketing strategies, but also for improving the sustainability and resilience of farming systems.

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