Lietuvos žiniasklaidos industrijų gyvavimo ciklo stadijos
STAGES IN LIFE-CYCLE OF THE INDUSTRIES OF THE LITHUANIAN MEDIA

Summary/Abstract: The article analyzes changes of the industries of the Lithuanian media (newspapers, magazines, radio, television and internet) since the period of the transition to democracy in Lithuania (in the end of the eighties of the 20th century) when free market relations in Lithuania started. Stages in the life-cycle of the industries of Lithuanian newspapers, magazines, radio, television, and internet media are ascertained. Stages in the life-cycle of the industries of Lithuanian media are determined according to certain criteria: the share of users (or the duration of use), the number of companies (broadcasters), the total turnover and profit of industry subjects. The article claims that in 2011–2013 the Lithuanian newspaper industry has been functioning in the stage of decline, the magazine industry in the maturity stage, the industry of the periodical press (newspapers and magazines) in the decline stage, the industries of radio and television in the maturity stage, and the internet media industry in the growth stage.

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