ŽINIASKLAIDOS ORGANIZACIJOS NUOSAVYBĖS STRUKTŪROS IR ŽINIASKLAIDOS PRIEMONĖS NAUJIENŲ ŠALIŠKUMO RYŠYS
CONNECTION BETWEEN THE OWNERSHIP STRUCTURE OF MEDIA ORGANIZATION AND

Summary/Abstract: The content of media news is created by media organizations. Their decisions depend on the structure of media organization and the distribution of power among sections of the organization. The aim of the article is to analyze the connection between the ownership structure of media organization and the partiality of news. The claim of the article is that the concentrated structure of the ownership and management of media organization results in the partiality of media news. The businesses of the main advertisers have a better coverage in the content of news compares with other advertisers in a concentrated structure of ownership and management of media organizations.

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