ABORDAREA SISTEMATICĂ A PARTICULARITĂŢILOR SPECIFICE MECANISMELOR CONCURENŢIALE DIN ŢĂRILE CENTRAL ŞI EST EUROPENE
SYSTEMATIC APPROACH TO SPECIFIC FEATURES OF COMPETITIVE MECHANISMS IN CENTRAL AND EASTERN EUROPEAN COUNTRIES

Summary/Abstract: Successful marketers are those who can steer their organizations through the turbulent marketing environment, and do it better than competitors. Many competitive industries and organizations are very difficult to penetrate, despite all the intelligence techniques that may be available to get information. Despite this, any successful organization has to look at the competition, and moreover, be aware how the nature of competition can guide its strategy.

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