CONSUMER BEHAVIOR – A FACTOR INFLUENCING ECONOMIC ENTROPY
CONSUMER BEHAVIOR – A FACTOR INFLUENCING ECONOMIC ENTROPY

Summary/Abstract: Entropy can be used as a measure of order and disorder in economy. It can describe the disorder produced by economic crisis situations and to try to predict crisis taking into account energies that enter into a closed economic system or into the global economy. The relationship existing between consumer behavior and economic entropy is well illustrated by the last years cryses. An excessive value existing on the market reflects that the general consumer behavior trends from a Marshallian model meaning acquisition based on rationality and consciousness, to the social-psichological Veblenian model, characterized by social influences and external motivation of consumer’s actions. A suitable economic policy of states or groups of states can help in increase or decrease of economic entropy. Education is one of the main attributes of the state, so there is a state responsibility in offering a suitable economic and financial education for the own population resulting in a suitable consumer behavior and reducing risk of high economic entropy.

• Details
• Contents