Kapitalizmo kultūrinis ir politinis pjūviai naujųjų medijų sąlygomis: K. Marxas, F. Engelsas, J. Baudrillard’as
The political and cultural profiles of capitalism on the background of the new media: K. Marx, F. Engels, J. Baudrillard

Summary/Abstract: A comparative analysis of the insights of K. Marx, F. Engels and J. Baudrillard of the capitalism and its scale of development has been made. The question about the difference between internationality and transnationality is raised. The relationship between the industrial international and postindustrial transnational cultures in their political aspect is discussed. It is maintained that the direct dependency of industrial production upon the empirical object, which is emphasized by K. Marx and F. Engels, and the decay of it on the background of postindustrial production which is based, according to J. Baudrillard, on reproduction, becomes essentially determinant for the contemporary cultural and political situation. There are considered the possible conditions of the present-day cultural homogenization, capitalist worldwide monoculture and its global measures. Although the tendencies of the rise of cultural homogenization and capitalist monoculture were discovered by K. Marx and F. Engels, while J. Baudrillard reduces any national differences to the comprehensive contemporary transnationality, the author of the article is of the opinion that the motion of theoretical reduction by the latter thinker prevents from noticing the distinctive features of local cultures and politics, their interrelation and multiple reciprocity. It is concluded that, regardless of the increasing influence of the new media and the scale of their development, there still remain national cultures, local politics and their distinctions.

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