Metode calitative utilizate in cercetarea de piata
Qualitative Methods Used in Market Research

Summary/Abstract: According to the given data, admittedly, there are two main types ofmarket research: Quantitative Research (questionnaire surveys) and Qualitative Research. Qualitative Research implies getting answers from a small number of respondents and the results of qualitative nature: ideas, perceptions, attitudes, associated values, preferences, suggestions. The Qualitative Research is conducted in the iniţialphase ofstudying one issue. The mainpurpose of Qualitative Research is to define the nature of the issue and to cater qualitative Information. For this paper work, the subject is a Qualitative Research (a focus-group) thinking out, a research where we were moderators. The research was conducted in order to oversee and to analyse the psycho-social influences of a large dismissal, as a consequence of the industrial restructuring programmes in Braşov, as well as the impact of the applied intervention measures. The research was conducted in December 2005.

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