Mediálny trh v kontexte finančnej výnosnosti
Media market in the context of profitability

Summary/Abstract: Media have become closely related to business activities, where also business interests play a crucial role. Profitability is crucial to all media companies because it permits firms to produce their own financial resources and to improve their own content and make them more attractive to audiences, lenders and advertisers. In this article we will analyze media industries, try to establish what kinds of legitimacies are valid on this market and furthermore we will have a look of what kind of costs are the employees in the media industry dealing with. For efficient activating on the market it's also important knowledge of the advertising and consumer behavior. Advertising is an important source of revenue in many segments of media industry. Firms with the request for creating the profit they are continually meeting new challenges, and are dealing additionally with globalization and new media.

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