Žodžio Dramaturgija Televizijoje Ir Demokratijos Procesas
Word Dramaturgy On Television And The Democratic Process

Summary/Abstract: Influence the television enjoys over the political processes, creating a community opinion, should be interconnected with its distribution, attainability and communicational suggestion. Audiovisual media took back the intonations of spoken language to the mass communication. Radio created a new talk, the so-called stylistic dualism, when a huge audience is addressed in a personal and intimate way. Radio has created the new forms of dialogue, audience being affected to an anonymous voice, created new relationship between the politicians and the community. Regular appeals of politics leaders through the radio to the nation became a usual phenomenon of political life. Simplicity and honesty of speech became important components of a successful political communication. Television set forth the tune of intimacy, chamberness formulated by radio. The context of view, text and sound let transmit information through all channels of public communication. Anonymous radio voice became the face of a show, which performs a ritualistic teller’s role in television. History of the television development can be divided into two phases – paleo- and neo-television. Clear gradation of genres is characteristic to the first phases, performance is distinguished from documentary, television and audience are tied by vertical hierarchic connections. Fragmentarity, convergence of genres, vanishing barriers between documentary and performance are characteristic to the conception of neo-television. Interests of the audience are taken into account much more, political, civil and private spheres come closer. Representatives of each of them perform specific roles in television: politicians make decisions (engaged word), citizens force to make decisions (expert word), and the ordinary people observe (vox populi). The approach of political and civil sphere prove the growing role of “a man from the street”, naivety and familiarity is demonstrated by politicians. Openness, unforced refusal of privacy, become an important part of political life. Deflection from classical debates (word direction) to talk shows (performance of conflict) and reality shows (performance of trueness) show the alternation of dialogue genres of television. Television creates a new democracy of performance, where facts are replaced by emotions, reflection – by action, ideas – by personalities. Television offers its own rules of democratic discourse, politicians and citizens are motivated to become participants of this communication performance.

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