VISUOMENINIS TRANSLIUOTOJAS: NEPRIKLAUSOMUMAS IR POLITINĖS VALDŽIOS ĮTAKOS PROBLEMA
PUBLIC SERVICE BROADCASTING: INDEPENDENCE AND THE PROBLEM OF POLITICAL POWER INFLUENCE

Summary/Abstract: The public audiovisual broadcasting system has formed in West Europe after World War II, and at the end of the 20th century it spread in the whole Europe. Public service broadcasting has operated in national monopoly conditions for four postwar decades. In the last century’s ninth decade, the competitive fight with commercial broadcasters has begun. The essential features of public service broadcasting are encouragement of discussions and opinions, culture and education spread, national identity strengthening, special attention to national diversity. The basic conditions of securing a proper operation of public service are financial and political independence from the political power. It can be done by public management and the licence fee paid directly by citizens. However, the variety of managing and financing models are natural for Europe’s public broadcasters. There are also governing political powers’ ambitions to control the public broadcaster. There are particular cases of obvious attempts of Lithuanian politicians to influence the Lithuanian Radio and Television (LRT). Particular situations are analysed in comparison with the theoretic principles of public service broadcasting, valid legal acts. Also, the international context is shown. Key words: audiovisual mass communication, public service broadcasting, independence, political influence, Lithuania, LRT.

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